Book Data

MARC Record

000  01834cam  2200337 a 4500
001  000024767892
005  20050302161344.0
008  030304s2003    enkac         001 0 eng d
010      $a2003274292
015      $aGBA3-Y5117$aGBA3Y5117
019  1   $a24767892$z24767892
020      $a0714842842
020      $a0714842842 :
040      $aUKM$beng$cUKM$dORU$dNUWS:W
050  00  $aNC999.4.L64$bS45 2003
082  04  $a659.113$221
082  04  $a659.113$222
082  04  $a659.1130973$222
082  04  $a659.113/0973$222
100  1   $aLois, George.
245  10  $a$ellebrity :$bmy angling and tangling with famous
         people /$cGeorge Lois.
246  3   $aCelebrity.
246  3   $aSellebrity.
260      $aLondon :$bPhaidon,$c2003.
300      $a272 p. :$bill. (chiefly col.) ;$c26 cm.
500      $aUnnumbered pages.
504      $aIncludes index.
520      $a"$ellebrity is at once a poignant culmination of
         Lois' ideas and memoirs, and a showcase of 139 of his most
         influential celebrity campaigns for culture-bending products
         such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy
         Hilliger and USA Today, illustrated with the original ads
         and images. Designed by Lois himself, the book presents the
         stories behind the ads, explaining in Lois' entertaining,
         irreverent prose how the ad was conceived, how the celebrity
         powers the Big Idea, and the unexpected pitfalls, scuffles,
         and lifelong friendships that ensured as Lois "angled and
         tangled" with the stars. In addition to the campaigns, the
         book features revealing sections on Obnoxious Celebrities
         (The Dirty Dozen), All-Time Favorites, Heroes. Most
         Memorable Clients and Hall of Fame Bosses, it also includes
         a chronology of his prolific life and legendary
         career."--Book jacket.
600  10  $aLois, George.
650   0  $aAdvertising campaigns$vAnecdotes.
650   0  $aCommercial art.