$ellebrity
$ellebrity: my angling and tangling with famous people George Lois,
Publisher: London : Phaidon, 2003.
ISBN: 0714842842
DDC: 659.113
LCC: NC999.4
Summary:
"$ellebrity is at once a poignant culmination of Lois' ideas and
memoirs, and a showcase of 139 of his most influential celebrity
campaigns for culture-bending products such as Xerox, ESPN, Jifly
Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with
the original ads and images. Designed by Lois himself, the book
presents the stories behind the ads, explaining in Lois'
entertaining, irreverent prose how the ad was conceived, how the
celebrity powers the Big Idea, and the unexpected pitfalls, scuffles,
and lifelong friendships that ensured as Lois "angled and tangled"
with the stars. In addition to the campaigns, the book features
revealing sections on Obnoxious Celebrities (The Dirty Dozen),
All-Time Favorites, Heroes. Most Memorable Clients and Hall of Fame
Bosses, it also includes a chronology of his prolific life and
legendary career."--Book jacket.
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