Book Data

MARC Record

000  02259cam  2200385Ia 4500
001  3635
005  20020131134715.0
008  010215r20011999nyua     b    001 0 eng d
020      $a0312271921 (pbk.) :
035      $a(OCoLC)ocm45944290
040      $aJRS$cJRS$dTUX
050   4  $aHD2755.5$b.K64 2001
082  0   $a338.8/8$221
090      $aHD 2755.5$b.K64 2001
099      $aHD 2755.5 K64 2001
100  1   $aKlein, Naomi.
245  10  $aNo space, no choice, no jobs, no logo :$btaking
         aim at the brand bullies /$cNaomi Klein.
246  14  $aNo logo.
250      $a1st Picador USA pbk. ed.
260      $aNew York :$bPicador USA,$c2001, c1999.
300      $axxi, 490 p. :$bill. ;$c23 cm.
500      $aIncludes bibliographical references (p.
         [479]-481) and index.
505  0   $aNo space.  New branded world -- The brand
         expands: how the logo grabbed center state --
         Alt.everything: the youth market and the marketing of cool
         -- The branding of learning: ads in schools and universities
         -- Patriarchy gets funky: the triumph of identity marketing.
505  0   $aNo choice.  Brand bombing: franchises in the age
         of the superbrand -- Mergers and synergy: the creation of
         commercial utopias -- Corporate censorship: barricading the
         branded village.
505  0   $aNo jobs.  The discarded factory: degraded
         production in the age of the superbrand -- Threats and
         temps: from working for nothing to "free agent nation" --
         Breeding disloyalty: what goes around, comes around.
505  0   $aNo logo.  Culture jamming: ads under attack --
         Reclaim the streets -- Bad mood rising: the new
         anticorporate activism -- The brand boomerang: the tactics
         of brand-based campaigns -- A tale of three logos: the
         swoosh, the shell and the arches -- Local foreign policy:
         students and communities join the fray -- Consumerism versus
         citizenship: the fight for the global commons.
650   0  $aInternational business enterprises$xPolitical
         aspects.
650   0  $aInternational business enterprises$xPublic
         opinion.
650   0  $aBrand name products$xPolitical aspects.
650   0  $aBrand name products$xPublic opinion.
650   0  $aCorporations$xSocial aspects.
650   0  $aSocial responsibility of business.
907      $a.b24645990
935      $a3635
994      $aX0$bTUX