Using hundreds of media examples, No Logo shows how the commercial
takeover of public space, destruction of consumer choice, and
replacement of real jobs with temporary work (the dynamics of
corporate globalization) impact everyone, everywhere. It also draws
attention to the democratic resistance arising globally to challenge
the hegemony of brands.
Notes:
Extras (9 min.): Virgin stretches the brand; Cool hunting & the
cooptation of youth culture; Branding & BMW films; Coke vs. tape
water; Mickey Mouse goes to Haiti; Benetton & political advertising;
Public vs. private.
Based on the book: No logo / Naomi Klein.
Intro -- No space: new branded world -- No choice: brand bombing --
No jobs: the discarded factory -- No logo: anti-corporate activism &
reclaiming the streets.
Using hundreds of media examples, No Logo shows how the commercial
takeover of public space, destruction of consumer choice, and
replacement of real jobs with temporary work (the dynamics of
corporate globalization) impact everyone, everywhere. It also draws
attention to the democratic resistance arising globally to challenge
the hegemony of brands.
Streaming Media.
Video On Demand.
Intro -- No space: new branded world -- No choice: brand bombing --
No jobs: the discarded factory -- No logo: anti-corporate activism &
reclaiming the streets.
Digital format: Restricted to the University of North Texas System.
Features: Naomi Klein.
Digital format: Electronic reproduction.Denton, Texas: UNT Media
Library, 2008.Digitized and made available by UNT Media Library from
video distributed by Media Education Foundation.
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