An entertaining, enlightening and highly engaging guide to
communicating your way through a controversial world. Set in the
not-so-fictional future, watch and learn as 3 students meet the
"Reporter From Hell" at the Institute for Serving the Public's
Information Needs, affectionately known as 'SPIN College'. Learn to
avoid the traps of negative messages and negative people by playing
"The Spin Doctor's Game." Discover how you can answer ANY question -
from your boss, your co-workers, the media, or even in a job
interview - using the "One Minute Power Message" template. Picture
yourself using the power of the common sense language of professional
spokespersons to stop the PR-Speak or Bureaucrat-Speak, and MANAGE
YOUR MESSAGE!
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