In light of a growing market for cosmetic products that claim more
than one primary benefit, contributor from mostly American countries
begin by setting out definitions and guidelines for multi-functional
cosmetics. Then they describe on hair care products, emphasizing the
popular two-in-one shampoo.
Notes:
About the Series; Preface; Contents; Contributors; De.nition and
Principles of Multifunctional Cosmetics; Factors to Consider When
Designing Formulations with Multiple Functionality; Multifunctional
Ingredients in Hair Care Products; Multifunctional Shampoo: The
Two-in-One; Aspects of Multifunctionality in Skin Care Products;
Multifunctional Nail Care Products; Cosmeceuticals: Combining
Cosmetic and Pharmaceutical Functionality; Multifunctional Oral Care
Products; Sun Protectants: Enhancing Product Functionality with
Sunscreens.
Approaches for Adding Antibacterial Properties to Cosmetic
ProductsClaims Support Strategies for Multifunctional Products; The
Role of Packaging in Multifunctional Products; Consumer Research and
Concept Development for Multifunctional Products; Index.
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