Multiattribute decisions in marketing; similar books

Multiattribute decisions in marketing
Multiattribute decisions in marketing: a measurement approach
[by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll
Publisher: Hinsdale, Ill., Dryden Press [c1973]
ISBN: 0030919150 DDC: 658.8 LCC: HF5415.3

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