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Book Data
Library: Purdue University Library
Last Loaded: 11/19/2003
MARC Timestamp: Unknown
Control Number Org.:
Control Number: 484120
MARC Record
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000 00883nam 2200277 4500
001 484120
008 740517s1973 ilua bs 00110 eng
010 $a 72085902
019 $a00941222
020 $a0030919150
035 $a(OCoLC)ocm00779850
035 $9ACC6380PU
040 $aDLC$cDLC$dm.c.$dIPL
050 0 $aHF5415.3$b.G697
082 $a658.8
092 $a658.8$bG825m
100 10 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba
measurement approach$c[by] Paul E. Green [and] Yoram Wind.
With contributions by J. Douglas Carroll.
260 0 $aHinsdale, Ill.,$bDryden Press$c[c1973]
300 $axvii, 396 p.$billus.$c24 cm.
490 0 $aEditors' series in marketing
504 $aBibliography: p. 374-387.
650 0 $aDecision-making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 10 $aWind, Yoram.
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