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Book Data
Library: Hong Kong University of Science and Technology
Last Loaded: 06/05/2009
MARC Timestamp: Unknown
Control Number Org.:
Control Number: 779850
MARC Record
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000 00879nam 2200277 4500
001 779850
008 740517s1973 ilua bs 001 0 eng
010 $a72085902
019 $a941222
020 $a0030919150
040 $aDLC$cDLC
049 $aHNKA
082 $a658.8
090 $aHF5415.3$b.G697 1973
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing :$ba
measurement approach /$cPaul E. Green, Yoram Wind ; with
contributions by J. Douglas Carroll.
260 $aHinsdale, Ill. :$bDryden Press,$cc1973.
300 $axvii, 396 p. :$bill. ;$c24 cm.
490 0 $aEditors' series in marketing.
504 $aIncludes bibliographical references (p. 374-387)
and index.
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 1 $aWind, Yoram.
948 $a.b3714810
910 $aycf
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