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Book Data
Library: University of California (MELVYL)
Last Loaded: 01/27/2009
MARC Timestamp: 07/11/2004
Control Number Org.: CLU
Control Number: 1423363
MARC Record
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000 01090nam a2200337 4500
001 1423363
003 CLU
005 20040711000000.0
007 t
008 740517s1973 ilua bs 001 0 eng
010 $a72085902
020 $a0030919150
035 $a(OCoLC)00779850
035 $907-AER-6178
040 $aDLC$cDLC$dm.c.$dCLU
050 0 $aHF5415.3$b.G697
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba
measurement approach$c[by] Paul E. Green [and] Yoram Wind.
With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill. :$bDryden Press,$c[c1973]
300 $axvii, 396 p.$billus.$c24 cm.
490 0 $aEditors' series in marketing
504 $aBibliography: p. 374-387.
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 1 $aWind, Yoram.
852 $83.1$aRVB$brstk$hHF5415.3$i.G739
852 $84.1$aSBXL$bMAIN$hHF5415.3$i.G697$nus
852 $81.1$aLAGE$bmg$hHF5415.3$i.G825mu
852 $82.1$aSDB$bck6$hHF5415.3$i.G697
901 $aLAGE$b1423363
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