Book Data

MARC Record

000  00950cam  2200277   45 0
001  AAA4686
008  740517s1973    ilua     bs   001 0 eng  
010      $a   72085902 //r98
020      $a0030919150
035      $a(SANAD)san007045
040      $aDLC$cDLC$dDLC
049      $aSLCC$c 1$l37673000221433
082  00  $a658.8
090      $aHF5415.3$b.G697 1973
100  1   $aGreen, Paul E.
245  10  $aMultiattribute decisions in marketing :$ba
         measurement approach /$c[by] Paul E. Green [and] Yoram Wind.
         With contributions by J. Douglas Carroll.
260      $aHinsdale, Ill. :$bDryden Press,$c[c1973]
300      $axvii, 396 p. :$billus. ;$c24 cm.
490  0   $aEditors' series in marketing
504      $aBibliography: p. 374-387.
650   0  $aDecision making.
650   0  $aMotivation research (Marketing)
650   0  $aMarketing research.
700  1   $aWind, Yoram,$ejoint author.
596      $a1
926      $aSLCC-NI$bSTACKS$cHF5415.3 .G697 1973$dBOOK$f1