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Book Data
Library: University of Massachusetts Boston
Last Loaded: 05/02/2006
MARC Timestamp: Unknown
Control Number Org.:
Control Number: 105702
MARC Record
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000 00847nam 2200265 4500
001 105702
008 740517s1973 ilua bs 001 0 eng
010 $a72085902
020 $a0030919150
035 $9118833
035 $a(OCoLC)00779850
040 $aDLC$cDLC$dm.c.$dBMU
049 $aBMUU
050 0 $aHF5415.3$b.G697
090 $aHF5415.3$b.G697
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba
measurement approach$c[by] Paul E. Green [and] Yoram Wind.
With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill.,$bDryden Press$c[c1973]
300 $axvii, 396 p.$billus.$c24 cm.
490 0 $aEditors' series in marketing
504 $aBibliography: p. 374-387.
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 1 $aWind, Yoram.
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