Library: TriUniversity Group of Libraries (Ontario, Canada)
Last Loaded: 12/07/2006
MARC Timestamp: 11/24/1999
Control Number Org.:
Control Number: 2740448
000 00817cam 2200253 a 4500
001 2740448
005 19991124201902.0
007 ta
008 740517s1973 ilua bs 0011 eng l
010 $a 72085902
020 $a0030919150
035 $9LM835007
040 $aDLC eng CaOONL
090 1 $aHF5415.135$b.G697
100 10 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing :$b a
measurement approach /$c[by] Paul E. Green [and] Yoram Wind
; With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill :$bDryden Press, [c1973].
300 0 $axvii, 396 p. : ill. ; 24 cm.
490 0 $aEditors' series in marketing
504 $aBibliography: p. 374-387.
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 $aWind, Yoram.
