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Book Data
Library: University of California, Riverside
Last Loaded: 11/13/2006
MARC Timestamp: Unknown
Control Number Org.:
Control Number: car72085902
MARC Record
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000 00787cam 2200241 4500
001 car72085902
005 19600000000000.0
008 740517s1973 ilua bs 00110 eng
010 $a72085902
020 $a0030919150
040 $aDLC$cDLC
049 $aCRUG
090 $aHF5415.3$b.G739
100 10 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba
measurement approach$c[by] Paul E. Green [and] Yoram Wind.
With contributions by J. Douglas Carroll.
260 0 $aHinsdale, Ill.,$bDryden Press$c[c1973]
300 $axvii, 396 p.$billus.$c24 cm.
490 0 $aEditors' series in marketing.
504 $aBibliography: p. 374-387.
650 0 $aDecision-making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 10 $aWind, Yoram.
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