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Book Data
Library: University of Technology, Sydney (Australia)
Last Loaded: 09/20/2006
MARC Timestamp: Unknown
Control Number Org.:
Control Number: 187045
MARC Record
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000 00526nam 2200157 4500
001 187045
008 890501s1973 xxu u000 eng
010 $o187045
020 $a0030919150
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing :$ba
measurement approach /$cby P.E. Green and Y. Wind. with
contributions by J.D. carroll.
260 $aHinsdale, Ill. :$bDryden Press,$c1973.
650 00 $aDecision making.
650 00 $aMotivation research (marketing)
650 00 $aMarketing research.
700 1 $aWind, Yoram.
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