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Book Data
Library: University of Arizona
Last Loaded: 05/15/2007
MARC Timestamp: 07/26/1988
Control Number Org.:
Control Number: 779850
MARC Record
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000 00810nam 2200253 4500
001 779850
005 19880726130245.0
008 740517s1973 ilua bs 001 0 eng
010 $a72085902
019 $a941222
020 $a0030919150
040 $aDLC$cDLC$dm.c.
049 $aAZUA
050 $aHF5415.3$b.G697
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba
measurement approach$c[by] Paul E. Green [and] Yoram Wind.
With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill.,$bDryden Press$c[c1973]
300 $axvii, 396 p.$billus.$c24 cm.
490 0 $aEditors' series in marketing.
504 $aBibliography: p. 374-387.
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 10 $aWind, Yoram.
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