Media choice
Media choice: a theoretical and empirical overview
edited by Tilo Hartmann
Publisher: New York : Routledge, 2009.
ISBN: 0203938658
LCC: HM1206
Notes:
Includes bibliographical references and index.
A brief introduction to media choice / Tilo Hartmann -- Social
cognitive theories of media selection / Robert LaRose -- Action
theory, theory of planned behavior and media choice / Tilo Hartmann
-- Uses and gratifications as media choice / Marina Krcmar and Yuliya
Strizhakove -- Money does matter / Helmut Scherer and Teresa K. Naab
-- The effect of subjective quality assessments on media selection /
Jens Wolling -- Fast and frugal media choices / Julian N. Marewski,
Mirta Galesic, and Gerd Gigerenzer -- Cognitive dissonance theory: a
roller coaster career: how communication research adapted the theory
of cognitive dissonance / Wolfgang Donsbach -- Informational utility
as determinant of media choices / Matthias R. Hastall -- Affect as a
predictor of entertainment choice: the utility of looking beyond
pleasure / Mary Beth Oliver -- Media choice as avoidance behavior:
avoidance motivations during television use / Andreas Fahr and Tabea
Böcking -- Media choice on a micro level: on-line selective
strategies in watching television / Helena Bilandzic -- The role of
structure in media choice / James G. Webster -- Media choice despite
multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer
-- Media synchronicity and media choice: choosing media for
performance / Alan R. Dennis, Robert M. Fuller, and Joseph S.
Valacich -- Media adoption and diffusion / Thilo von Pape.
Click on a subject to see other books listed with the same
subject or to drill down into components of the subject -- such as
geographical locations, dates and so on.
We query many merchants so that you can instantly
compare prices and
availability. You can even check historic prices and subscribe
for notifications. For a manual check, clicking on a link will open a
new window with a search for this book on the merchant's site of your
choice.
