Maximising the potential of strategic typologies for marketing strategy researchby Richard Speed
Publisher: Parkville, Vic. : University of Melbourne, Graduate School of Management, 1993.
ISBN: 0732505585 ISBN13: 9780732505585 DDC: 658.83
Notes:Bibliography: p. 20-24.
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Book Details:Language: eng
Physical Description: 24, 8 p. : ill. ; 30 cm.
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|•||University of Sydney (Australia) (last modified on 01/12/2009)|