Maximising the potential of strategic typologies for marketing strategy research

by Richard Speed
Publisher: Parkville, Vic. : University of Melbourne, Graduate School of Management, 1993.
ISBN: 0732505585   ISBN13: 9780732505585   DDC: 658.83  

Notes:

Bibliography: p. 20-24.

Classification:

   (click to see other 'Books on the Same Shelf')
Dewey Class: 658.83 -- General management

Book Details:

Language: eng
Physical Description: 24, 8 p. : ill. ; 30 cm.

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•  Marketing research (900)
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Libraries this book has an entry in:

•  University of Sydney (Australia) (last modified on 01/12/2009)