Marketing cost analysis for performance measurement and decision support
by Michael Schiff, Jonathan B. Schiff
Publisher: Montvale, N.J. : Institute of Management Accountants, c1994.
ISBN: 0866412352
Notes:
"IMA publication number 94298"--T.p. verso.
Includes bibliographical references (p. 28-30).
Book Details:
Language: eng
Physical Description: viii, 71 p. : ill. ; 28 cm.
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