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Marketing communications
Patricia M. Anderson, Leonard G. Rubin
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1986.
ISBN: 0135570913   DDC: 659   LCC: HF5415.123  

Notes:

Includes bibliographical references and index.

Classification:

   (click to see other 'Books on the Same Shelf')
Dewey Class: 659 -- Advertising & public relations
LCC Number: HF5415.123

Book Details:

Language: eng
Physical Description: xiii, 450 p. : ill. ; 24 cm.

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Subjects:

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•  Communication in marketing (245)

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Libraries this book has an entry in:

•  North Carolina (Coastal) Database (last modified on 05/18/2009)
•  University of Newcastle (Australia) (last modified on 11/20/2008)
•  Library of Congress (last modified on 08/04/2008)
•  Rochester Institute of Technology (last modified on 02/18/2006)
•  Missouri Education and Research Library Information Network (MERLIN) (last modified on 11/10/2005)
•  Michigan State University (last modified on 11/19/2003)

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