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ISBN10: 186094289X ISBN13: 9781860942891 DDC: 658 Edition: Hardcover; 2003-04-12

Summary

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.

Classification

  • Dewey Decimal: 658

Book Details

  • Physical Description: 8.2"x10.9"x1.2"; 3.0 lb; 800 pages
  • Edition Info: Hardcover; 2003-04-12

Subjects

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