Lifestyle and event marketing
Lifestyle and event marketing: building the new customer partnership Alfred L. Schreiber, with Barry Lenson
Publisher: New York : McGraw-Hill, c1994.
ISBN: 0070561532
DDC: 659
LCC: HD59.6
Edition: (acid-free, recycyled paper) :$24.95
Notes:
Spine title: Lifestyle & event marketing.
Includes bibliographical references (p. 249-258) and index.
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