Knowledge@Wharton on building corporate value Mukul Pandya... [et al.]
Publisher: New York : John Wiley, c2003.
ISBN: 0471008303
DDC: 658.84
LCC: HD30.37
Edition: (CLOTH : alk. paper)
Summary:
"The true Internet story is in your company and your ability to
formulate information-based strategies to yield sustainable
competitive advantage. Knowledge@Wharton On Building Corporate Value
draws on frontline research and case studies, interviews with
industry leaders, and content from world-renowned Wharton School
executive programs to explore how your company can build value by
capitalizing on the Internet and its still-evolving capabilities.
Providing a framework for developing and implementing business models
and investment strategies designed for today's marketplace, it
details: Strategic and tactical lessons for leveraging the Internet
capabilities of your business; Four key drivers for creating value
through the Internet; and proven techniques for using the Internet to
target - and capture - newly profitable market microsegments."--BOOK
JACKET.
Notes:
Includes bibliographical references and index.
Introduction: You Cannot Violate the Laws of Economics -- Pt.
1.Framework -- 1.Hare, a Tortoise, and the Business of Buying
Groceries Online -- 2.Creating Internet Strategies for Competitive
Advantage -- 3.Customer Behavior and Internet Strategies --
4.Managing Risks in Internet Strategy -- Pt. 2.Experience -- 5.How an
Internet-Based Strategy Affects Financial Services -- 6.Internet
Strategy and the New Media -- 7.Post Mortem: Lessons from the Online
Stamp Market -- 8.Online Exchanges: Do They Have a Future?Conclusion:
Sustaining Competitive Advantage Amid Uncertainty.
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