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Publisher: Routledge
ISBN10: 0415911575 ISBN13: 9780415911573 DDC: 659.13/2 LCC: HC110 Edition: (pbk.)


Includes bibliographical references(p. [235]-272) and index. 1. A Profile of the Ladies' Home Journal -- 2. Housekeeping: The Greatest Business in the World -- 3. Women's Paid Work: Setting and Stretching the Boundaries -- 4. Stoves for Women, Votes for Men: The Journal and Women's Political Involvement -- 5. The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction -- 6. Advertising Women: The J. Walter Thompson Company Women's Editorial Department -- 7. "Every Woman Is Interested in This": Advertising in the Ladies' Home Journal.


  • LCC: HC110
  • Dewey Decimal: 659.13/2

Book Details

  • Language: eng
  • Physical Description: x, 278 p. : ill. ; 24 cm.
  • Edition Info: (pbk.)


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