Summary:

Image Bite Politics is the first book to systematically assess the
visual presentation of presidential candidates in network news
coverage of elections and to connect these visual images with shifts
in public opinion. Presenting the results of a comprehensive visual
analysis of general election news from 1992-2004, encompassing four
presidential campaigns, the authors highlight the remarkably potent
influence of television images when it comes to evaluating leaders.
The book draws from a variety of disciplines, including political
science, behavioral biology, cognitive neuroscience, and media.

Notes:

Contents; 1 Why Visuals Matter; 2 Image Bite News; 3 Visual Framing;
4 Facing the Electorate; 5 Visual Bias; 6 Visual Influence; 7 Taking
Television Seriously; Appendix 1; Appendix 2; Appendix 3; Appendix 4;
Appendix 5; Appendix 6; Index;

Electronic reproduction.Available via World Wide Web.

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Classification:

(click to see other 'Books on the Same Shelf')

Dewey Class: 324.9730019 -- The political process

Book Details:

Language: eng
Physical Description: 333 p.

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Subjects:

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•	Elections (325)
•	Elections -- United States -- Psychological aspects (1)
•	Electronic books (141075)
•	Health, Mind & Body -- Psychology & Counseling -- General (14117)
•	Health, Mind & Body -- Psychology & Counseling -- General AAS (6100)
•	Health, Mind & Body -- Psychology & Counseling -- Social Psychology & Interactions (1403)
•	Nonfiction -- Government -- Elections (753)
•	Political psychology (553)
•	Presidential candidates (17)
•	Presidential candidates -- United States -- Public opinion (7)
•	Public opinion (331)
•	Public opinion -- United States (1802)
•	Television broadcasting of news (197)
•	Television broadcasting of news -- United States (258)

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Libraries this book has an entry in:

•	Victoria University (Melbourne, Australia) (last modified on 04/11/2012)
•	Washington Research Library Consortium (last modified on 12/21/2009)