High visibility
High visibility the making and marketing of professionals into celebrities Irving Rein, Philip Kotler, Martin Stoller
Publisher: Lincolnwood, Ill. : NTC Pub. Group, 1997.
ISBN: 0585154910
DDC: 659
LCC: HM263
Edition: (electronic bk.) :$24.95
Notes:
Includes bibliographical references and index.
Electronic reproduction.Boulder, Colo.: NetLibrary,2000.Available via
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libraries.
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