An extensive overview offering insight into both the current thinking
and some lesser researched topics in the field of health
communications. A new textbook exploring the rapidly growing area of
health communication theory and practice, integrating health
communication research with communication theory Brings together an
author team who have a wealth of experience across a diverse range of
health communication issues, creating an unrivalled breadth of
coverage Provides strategies for hospitals, HMOs and other health
care institutions to effectively communicate with patients Covers a
broad range of topics, from the role of new technologies in health
communication and spirituality and health, to community health
programs and issues among the growing population of older adults
Includes student-friendly features, such as chapter summaries,
discussion questions, and a glossaryVisit our website at
www.blackwellpublishing.com/wright for additional resources to
accompany this book.
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