Getting to innovation
Getting to innovation: how asking the right questions generates the great ideas your company needs Arthur B. Vangundy,
Publisher: New York : AMACOM, c2007.
ISBN: 0814408982
DDC: 658.4063
LCC: HD53
Edition: (hardcover)
Notes:
Includes bibliographical references (p. 261-264) and index.
Framing innovation framing: an overview -- Question banks:
understanding the strategic terrain -- Challenge banks: generating
innovation challenge questions -- How to write and evaluate
innovation challenge questions -- Constructing conceptual maps for
innovation challenges -- How to conduct innovation challenges -- Idea
management and creativity software -- A crash course in generating
creative ideas: individual methods -- A crash course in generating
creative ideas: group methods -- Tips for designing and facilitating
brainstorming retreats -- Evaluating and selecting ideas --
Implementing ideas.
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