Summary:

This thesis is a corporate case study of major Canadian broadcaster
and distributor Alliance Atlantis, an examination of the company in
the context of the Canadian film and television industry at the end
of the twentieth century in order to shed light on what it is to be a
mini-major studio and how a company such as Alliance Atlantis
responds to changes in the industry in which it operates. In chapter
one, I begin with a broad overview of the origins of the film and
television production industry in Canada in order to provide context
around the founding of Alliance and Atlantis. From there, I trace the
growth of the two companies through several key events, up to just
before they merged. Chapter two begins with a discussion of various
media mergers that had taken place in North America in the 1990s and
2000s. The merger of Alliance and Atlantis and the response that that
event garnered from the industry is then explored, as is the
company's subsequent growth, particularly in the area of
broadcasting. I begin chapter three with a discussion of the state of
Canada's production industry in the early 2000s, and then move into
Alliance Atlantis' announcement that it was exiting the business of
production. The chapter ends with an assessment of how the decision
to shut down the production side of its business has paid off for
Alliance Atlantis. By the end of this thesis, it is clear that
Alliance Atlantis has diverged dramatically from its production
origins, and instead identifies itself first and foremost as a
broadcaster.

Notes:

"September 2006"

Thesis (M.A.)--Dept. of Communication Studies, Concordia University,
2006.

Includes bibliographical references (leaves 110-120)

Available also on the Internet.

Copy 3, microfiche.Ottawa, Ont.: Library and Archives
Canada,[2006?].2 microfiches.(Canadian thesis = Thڲeses canadiennes)

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Classification:

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LCC Number: LE3

Book Details:

Language: eng
Physical Description: v, 120 leaves ; 29 cm.

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