Flavor of the month: Why smart people fall for fads Best, Joel
Publisher: Berkeley : University of California Press, 2002.
ISBN: 1598759264
DDC: 306
LCC: B47
Edition: (electronic bk. : Adobe Reader)19.95
Notes:
EBL RENTAL.
Contents -- Acknowledgments -- 1 The Illusion of Diffusion -- 2 Why
We Embrace Novelties: Conditions That Foster Institutional Fads -- 3
The Fad Cycle: Emerging -- 4 The Fad Cycle: Surging -- 5 The Fad
Cycle: Purging -- 6 Fad Dynamics -- 7 Becoming Fad-Proof -- Notes --
References -- Index.
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