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Essentials of marketing research
Del I. Hawkins, Donald S. Tull
Publisher: New York : Macmillan Pub. Co. ; c1994.
ISBN: 0023518316   DDC: 658.83   LCC: HF5415.2  

Book Data

Library: Missouri Education and Research Library Information Network (MERLIN)
Last Loaded: 11/18/2003
MARC Timestamp: 08/21/2001
Control Number Org.: OCoLC
Control Number: 28583075

MARC Record

Download ASCII MARC | Download Binary MARC

000  01033pam  2200277 a 4504
001  28583075
003  OCoLC
005  20010821092401.0
008  930722s1994    nyua     b    001 0 eng  
010      $a93005979
020      $a0023518316
040      $aDLC$cDLC$dWaOLN
049      $aMUUA
050  00  $aHF5415.2$b.H34 1994
082  00  $a658.8/3$220
100  1   $aHawkins, Del I.
245  10  $aEssentials of marketing research /$cDel I.
         Hawkins, Donald S. Tull.
260      $aNew York :$bMacmillan Pub. Co. ;$aToronto
         :$bMaxwell Macmillan Canada ;$aNew York :$bMaxwell Macmillan
         International,$cc1994.
300      $axiii, 558, I-18 p. :$bill. (some col.) ;$c26 cm.
500      $aPortions of this book are taken from: Marketing
         research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.
504      $aIncludes bibliographical references and indexes.
650   0  $aMarketing research.
650   0  $aMarketing research$xCase studies.
700  1   $aTull, Donald S.
700  1   $aTull, Donald S.$tMarketing research.
740  0   $aMarketing research.

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