Directory of international direct and e-marketing
Directory of international direct and e-marketing: a country-by-country sourcebook of providers, legislation and data
consultant editor: Roderick Millar
Publisher: London ; Kogan Page, 2003.
ISBN: 0749439777
LCC: HF5415.126
Notes:
"Published in association with The Federation of European Direct
Marketing (FEDMA) and the American Direct Marketing Association
(DMA)"
Rev. ed. of: The handbook of international direct marketing. 2nd ed.
1995.
Includes bibliographical references (p. 923-930) and indexes.
Introduction / Holger Albers -- 1. European Regulators Remain Extra
Busy / Alastair Tempest -- 2. SMS - the Niche Marketing Solution /
Danie du Toit -- 3. Cashing in on SMS / Ben Jackson -- 4. When
natural is your fastest gear / Tim Rivett -- 5. When I'm 64! / Mike
Short -- 6. The Money is in the Canned Music - Using Mobile Phones as
a Future Marketing Channel / Christian Paludan -- 7. A guide to
Marketing Communications through SMS -- 8. Glossary of Direct and
E-marketing Terminology -- Western Europe -- Eastern Europe -- North
America -- Latin America -- Asia -- Australasia -- Africa -- Middle
East -- Further Reading from Kogan Page.
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