The Internet is driving the growth of a revolutionary commercial
paradigm in which size and physical location are surrendering to
"virtuality," and in which businesses are facing unprecedented
marketing challenges. With the meteoric rise to prominence of the
World Wide Web, no manager can afford to be indifferent to this
technological revolution, for the Web has dramatically--and
globally--expanded customer options, putting uniquely competitive
pressures on companies large and small. To survive in business today,
you must be online.But being online--and making it profitable--means
much more than throwing up a Web site and announcing, "We're
digital." It means being alert to the experiences of E-business
pioneers, and being ready to apply their hard-won lessons to your own
sales and marketing channels. Cyber Rules is designed to help you do
that. Written by the founders of Siebel Systems, Inc., the global
leader in Enterprise Relationship Management software applications,
it summarizes the dramatic history of the Web's "first generation,"
explains six critical rules now governing electronic commerce, and
provides expert detailed advice for implementing a digital strategy.
Whether you're still eyeing the E-business frontier or are already
reaping its rewards, Cyber Rules will give you a distinctively
insider's perspective on this radical new market space.
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