Convergence culture
Convergence culture: where old and new media collide Henry Jenkins,
Publisher: New York : New York University Press, 2008.
ISBN: 0814742955
DDC: 302.230973
LCC: P94.65
Edition: (pbk.)
Summary:
Media analyst Jenkins delves beneath the new media hype to uncover
the important cultural transformations that are taking place as media
converge. He takes us into the secret world of Survivor Spoilers,
where avid internet users pool their knowledge to unearth the show's
secrets before they are revealed on the air. He shows us how The
Matrix has pushed transmedia storytelling to new levels, creating a
fictional world where consumers track down bits of the story across
multiple media channels. Jenkins argues that struggles over
convergence will redefine the face of American popular culture:
industry leaders see opportunities to direct content across many
channels to increase revenue and broaden markets; at the same time,
consumers envision a liberated public sphere, free of network
controls. Jenkins explains the cultural shift as consumers fight for
control across disparate channels, changing the way we do business,
elect our leaders, and educate our children.--From publisher
description.
Awards:
Katherine Singer Kovacs Book Award, Society for Cinema and Media
Studies, 2007
Notes:
First published in 2006; updated and with a new afterword.
"YouTubeOlogy": p. 295-296.
"This paperback edition has been thoroughly updated and features
substantial new material that addresses ... the promise and perils of
Web 2.0 and the rise of YouTube."--back cover.
Includes bibliographical references (p. 295-317) and index.
Introduction: "Worship at the altar of convergence": a new paradigm
for understanding media change -- Spoiling Survivor: the anatomy of a
knowledge community -- Buying into American idol: how we are being
sold on reality television -- Searching for the origami unicorn: The
Matrix and transmedia storytelling -- Quentin Tarantino's Star Wars?:
grassroots creativity meets the media industry -- Why Heather can
write: media literacy and the Harry Potter wars -- Photoshop for
democracy: the new relationship between politics and popular culture
-- Conclusion: Democratizing television?: the politics of
participation -- Afterword: Reflections on politics in the age of
YouTube.
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