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Consumer behavior and the practice of marketing
Kenneth E. Runyon, David W. Stewart
Publisher: Columbus : Merrill Pub. Co., c1987.
ISBN: 0675204631   DDC: 658.8342   LCC: HF5415.3  

Notes:

Includes bibliographies and indexes.

Classification:

   (click to see other 'Books on the Same Shelf')
Dewey Class: 658.8342 -- General management
LCC Number: HF5415.3

Book Details:

Language: eng
Physical Description: xv, 776 p. : ill. (some col.) ; 24 cm.

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Subjects:

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•  Consumer behavior (572)
•  Marketing research (788)
•  Motivation research (Marketing) (123)

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Libraries this book has an entry in:

•  Hull University (UK) (last modified on 05/20/2009)
•  Chinese University of Hong Kong (last modified on 11/09/2008)
•  Deakin University (last modified on 03/31/2008)
•  Library of Congress (last modified on 01/23/2008)
•  Missouri Education and Research Library Information Network (MERLIN) (last modified on 09/02/2007)
•  University of Missouri (last modified on 08/14/2006)
•  University of Calgary (last modified on 03/20/2005)

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