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Consumer behavior and the practice of marketing
Kenneth E. Runyon
Publisher: Columbus, Ohio : C. E. Merrill, c1977.
ISBN: 0675085039   LCC: HF5415.3  

Notes:

Includes bibliographical references and indexes.

Classification:

   (click to see other 'Books on the Same Shelf')
LCC Number: HF5415.3

Book Details:

Language: eng
Physical Description: viii, 472 p. : ill. ; 26 cm.

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Subjects:

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•  Consumers (283)
•  Marketing research (788)
•  Motivation research (Marketing) (123)

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Libraries this book has an entry in:

•  Oregon State University (last modified on 12/10/2008)
•  University of Alabama, Birmingham (last modified on 01/11/2008)
•  University of Massachusetts at Amherst (last modified on 12/07/2007)
•  McGill University (Montreal, Canada) (last modified on 06/12/2007)
•  Arizona State University (last modified on 01/15/2007)
•  Texas A & M University Database (last modified on 04/15/2005)
•  University of Wisconsin--Eau Claire (last modified on 10/31/2003)

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