This manual provides a development process and tools to help
communities plan, initiate, and expand tourism as a means of
long-term economic development. The development concepts are
applicable to communities of all sizes and at various stages of
tourism development. It is designed for community groups and others
interested in expanding their knowledge and skills in community
tourism development. Whether you are in a rural or urban setting,
this material will help you: identify important community and tourism
development values to guide your tourism development effort,
revitalize your communitys economy through tourism, launch a
community-based tourism effort through a strategic planning process,
and maintain a quality community tourism industry through development
of attractions, services, marketing, and organization. Using current
research and case studies, Community Tourism Development applies
theory to real-life situations. It delivers the basics of planning,
development and management of tourism destinations from a community
standpoint. Reproducible worksheets and forms are included at the end
of each chapter and on a CD for easy use. Content includes sections
on: community readiness planning and organization assessing potential
market research marketing a community funding tourism efforts The
full table of contents and a sample chapter can be viewed at our
website http://www.tourism.umn.edu/education/ctd/sample/in...
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