Campaign strategies and message design

Campaign strategies and message design
Campaign strategies and message design: a practitioner's guide from start to finish
Mary Anne Moffitt
Publisher: Westport, Conn. : Praeger, 1999.
ISBN: 0275964701 DDC: 659 LCC: HM263 Edition: (pbk. : acid-free paper)

Notes:

1. The Campaign Professional -- 2. Research Strategies / Dean
Kazoleas -- 3. Basic Strategies -- 4. Message Strategies -- 5.
Communication Selection Strategies.

Classification:

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Dewey Class: 659 -- Advertising & public relations
LCC Number: HM263

Book Details:

Language: eng
Physical Description: xi, 207 p. : ill. ; 25 cm.
Edition Info: (pbk. : acid-free paper)

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Subjects:

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•	Corporate image (209)
•	Mass media -- Social aspects (566)
•	Publicity (164)

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