Buyways
Buyways: billboards, automobiles, and the American landscape Catherine Gudis
Publisher: New York ; Routledge, 2004.
ISBN: 0415934540
DDC: 659.1342
LCC: HF5843
Edition: (hbk. : alk. paper)
Notes:
Includes bibliographical references (p. 303-318) and index.
Before the car -- Producing a landscape of signs -- A nation on
wheels -- The culture of mobility -- Producing mobile audiences and
corridors of consumption -- The aesthetics of speed and the powers of
"picturization" -- Modern art and advertising -- Distributing traffic
and trade: decentralization and the birth of the strip -- Visualizing
distribution -- The consolidation and growth of national advertising
-- Traffic and trade : "buying power in motion" -- An architecture of
mobility -- The strip -- "The billboard war": scenic sisters and the
business of highway beautification -- "The billboard war" -- When
separate spheres collide -- The pastoral view -- "Billboard barons"
-- Zoning and the road to federal legislation -- Losers and winners
-- Conclusion: the road ahead.
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