Brag!: The Art of Tooting Your Own Horn without Blowing It Peggy Klaus,
Publisher: Warner Business Books
ISBN: 0446692786
DDC: 650
Edition: Paperback; 2004-05-01
Summary:
Brag! is a whip smart tool kit--one that tampers with our beliefs
about humility by defining bragging as an act of authenticity. Peggy
Klaus, a Fortune 500 communication coach, sharpened her strategies in
Hollywood, "the bragging capitol of the world," where she learned the
art of tooting your horn, without blowing it. "To brag is to talk
about your best self with pride and passion in a conversational
manner." explains Klaus. She includes a snappy "Bragging Dictionary"
with highly practical techniques including instructions for the
"Bragalogue," a brief memorable elevator pitch and a "Brag bag," the
collection of your greatest hits with colorful details that can be
easily accessed. Bragging rights and responsibilities are surveyed in
a variety of situations: the co-worker who takes credit,
techno-bragging online, performance reviews, job interviews and
working a room. Klaus peppers her points with examples from her
coaching sessions and seminars, sample dialogues and
self-assessments. Although several examples may seem too studied,
Klaus has much to brag about. This is a book that will change the way
you think about the slippery skill of selling yourself. --Barbara
Mackoff
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