Beyond branding
Beyond branding how the new values of transparency and integrity are changing the world of brandsedited by Nicholas Ind
Publisher: London : Kogan Page, 2005.
ISBN: 1423716094 ISBN13: 9781423716099 Edition: (electronic bk.)
Notes:
Originally published: 2003.Includes bibliographical references.
Electronic access restricted to subscribers.
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Electronic data.Boulder, Colo.: NetLibrary,2005.
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Book Details:
Language: engPhysical Description: xviii, 236 p. : ill. ; 24 cm.
Edition Info: (electronic bk.)
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Subjects:
Click on a subject to see other books listed with the same subject or to drill down into components of the subject -- such as geographical locations, dates and so on.| • | Brand name products (433) |
| • | Business ethics (1437) |
| • | Business names (58) |
| • | Electronic books (141075) |
| • | Integrity (111) |
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Libraries this book has an entry in:
| • | University of Michigan Library (last modified on 05/21/2011) |
| • | Selkirk College (Castlegar, BC) (last modified on 01/07/2009) |