Beyond branding

Beyond branding how the new values of transparency and integrity are changing the world of brands
edited by Nicholas Ind
Publisher: London : Kogan Page, 2005.
ISBN: 1423716094   ISBN13: 9781423716099   Edition: (electronic bk.)

Notes:

Originally published: 2003.

Includes bibliographical references.

Electronic access restricted to subscribers.

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Electronic data.Boulder, Colo.: NetLibrary,2005.

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Book Details:

Language: eng
Physical Description: xviii, 236 p. : ill. ; 24 cm.
Edition Info: (electronic bk.)

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Subjects:

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•  Brand name products (433)
•  Business ethics (1437)
•  Business names (58)
•  Electronic books (141075)
•  Integrity (111)

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Libraries this book has an entry in:

•  University of Michigan Library (last modified on 05/21/2011)
•  Selkirk College (Castlegar, BC) (last modified on 01/07/2009)