Includes bibliographical references (p. 229-243) and indexes.
Seafood and aquaculture markets -- Demand and supply, basic economic
premises -- Aquaculture marketing concepts -- Aquaculture growers and
their marketing choices -- Seafood and aquaculture product processing
-- Participation and leadership in marketing channels -- Marketing by
farmer groups -- Wholesaler marketing -- Market trends -- The
international market for seafood and aquaculture products -- Policies
and regulations governing aquaculture marketing -- Planning marketing
strategies (identifying target markets) -- Marketing research
methodologies.
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