All American Ads of the 60's Jim Heimann
Publisher: Taschen
ISBN: 3822811599
Edition: Paperback; 2002-12
Summary:
60s Americana galore! With the consumerist euphoria of the fifties
still going strong and the race to the moon at its height, the mood
of advertising in the sixties was cheerful, optimistic, and at times,
revolutionary. The decade's ads touted perceived progress (such as
tang and instant omelets-"just add water") while striving to
reinforce good old American values. Stars like Sean Connery, Woody
Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from
bourbon to handmade suits in an attempt by Madison Avenue to urge
Americans to open their wallets and participate in one giant consumer
binge. Social change at the end of the era brought psychedelic swirls
and liberated women and minorities to a newly conscious public. Keep
an eye out for some of the more surprising and controversial ads-such
as Tupperware billing its storage container as a "wifesaver." From
forgotten cars such as the Dodge Dart, to cigarettes ("This Christmas
give cartons of Luckies") to food (mmm! TV dinners!) and much more,
this colorful collection of print ads explores the wide, wonderful
world of 60s Americana.
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