Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Radnor, Pa. : Chilton Book Co., c1983.
ISBN: 0801973694
DDC: 659.1
LCC: HF5821
Edition: (pbk.) :$19.95 (est.)
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