Book Data

MARC Record

000  01364cam  2200373   45q0
001  000209344
003  MCM
004  000209344
005  20010608100521.0
008  830224s1983    paua     b    001 0 eng  
010      $a   81070915 
020      $a0801970105 :$c29.50
020      $a0801973694 (pbk.) :$c19.95 (est.)
035      $aMITb10209344
035      $a(OCoLC)09323023
035      $aGLIS00209344
040      $aDLC$cDLC$dOCL$dMYG
050  0   $aHF5821$b.F36 1983
099      $aHF5821.F36 1983
100  1   $aFarris, Paul.
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260      $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"A Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising.
650   0  $aSales promotion.
700  1   $aQuelch, John A.
740  0   $aAdvertising and promotion management.
852  0   $aMCM$bDEW$cSTACK$hHF5821.F36 1983$z$4Dewey
         Library$5Stacks
876  -1  $lMIT01$LMARC 21 Library$mBOOK$1DEW$ADewey
         Library$2STACK$BStacks$hHF5821.F36
         1983$539080000098480$819950626$f01$F30 Day Loan
049      $aMYGD
910      $a98480!]RDL850304tc
949      $aMYGD$b[!39080000098480!]