Book Data

MARC Record

000  01063cam  2200289 a 4500
001  900246
005  19870528000000.0
008  830224s1983    paua     b    001 0 eng  
035      $9(DLC)   81070915
906      $a7$bcbc$corignew$d1$eopcn$f19$gy-gencatlg
010      $a   81070915 
020      $a0801970105 :$c$29.50
020      $a0801973694 (pbk.) :$c$19.95 (est.)
040      $aDLC$cDLC$dDLC
050  00  $aHF5821$b.F36 1983
082  00  $a659.1$219
100  1   $aFarris, Paul.
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260      $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"A Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising.
650   0  $aSales promotion.
700  1   $aQuelch, John A.
740  0   $aAdvertising and promotion management.
991      $bc-GenColl$hHF5821$i.F36 1983$tCopy 1$wBOOKS