Book Data

MARC Record

000  01011cam  2200301 a 4500
001  9323023
003  OR
008  910608s1983    paua     b    001 0 eng  
010      $a81070915
020      $a0801970105 :$c$29.50
020      $a0801973694 (pbk.) :$c$19.95 (est.)
035      $a10275593
040      $aDLC$cDLC$dOCL$dORE
049      $aOREU$lbna
050      $aHF5821$b.F36 1983
050  0   $aHF5821$b.F36 1983
082  0   $a659.1$219
100  1   $aFarris, Paul.
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260      $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"A Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising.
650   0  $aSales promotion.
700  1   $aQuelch, John A.
740  0   $aAdvertising and promotion management.
907      $b12689506