Book Data

MARC Record

000  01047nam  2200301 a 4500
001  782827
008  830224s1983    paua     b    00110 eng  
019  1   $a2507448
019      $a81070915
020      $a0801970105 :$c$29.50
020      $a0801973694 (pbk.) :$c$19.95 (est.)
035      $9   81070915 //r87$9924538
035      $9924538
050  0   $aHF5821$b.F36 1983
082  0   $a659.1$219
090  00  $pRBOO$a659.1 21$c1
090  00  $pWM$a659.1 F246a$c1
090  00  $pWEX$a659.1 F246a$c1
100  1   $aFarris, Paul W.,
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260  0   $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"A Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising.
650   0  $aSales promotion.
700  10  $aQuelch, John A.
740  01  $aAdvertising and promotion management.