Advertising & promotion management
Advertising & promotion management: a manager's guide to theory & practice Paul W. Farris & John A. Quelch; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Publisher: Radnor, Pa. : Chilton Book Co., c1983.
ISBN: 0801970105
DDC: 659.1
LCC: HF5821
Edition: $29.50
Book Data
Library: University of California (MELVYL)
Last Loaded: 08/02/2008
MARC Timestamp: 07/17/2002
Control Number Org.:
Control Number:
000 00539nam a2200133 a 4500
005 20020717040401.0
020 $a0801970105 :$c$29.50
020 $a0801973694 (pbk.) :$c$19.95 (est.)
100 10 $aFarris, Paul.
245 10 $aAdvertising & promotion management :$ba manager's
guide to theory & practice /$cPaul W. Farris & John A.
Quelch ; with contributions from F. Beaven Ennis, Hollace M.
Pfau, Robert Turner.
260 0 $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300 $ax, 301 p. :$bill. ;$c24 cm.
650 0 $aAdvertising.
650 0 $aSales promotion.
