Book Data

MARC Record

000  01209cam  2200325 a 4500
001  614828
005  19110101120000.0
008  850927s1983    paua     b    001 0 eng  
010      $a   81070915 
020      $a0801970105 :$c$29.50$z0801973694 (pbk.) :$c$19.95
         (est.)
035      $a(CStRLIN)NYCX85B107309
035      $a(NIC)notisACR1059
040      $dCStRLIN$dNIC
050  0   $aHF5821$b.F36 1983
082  0   $a659.1$219
100  1   $aFarris, Paul.
245  10  $aAdvertising & promotion management :$ba manager's
         guide to theory & practice /$cPaul W. Farris & John A.
         Quelch ; with contributions from F. Beaven Ennis, Hollace M.
         Pfau, Robert Turner.
260      $aRadnor, Pa. :$bChilton Book Co.,$cc1983.
300      $ax, 301 p. :$bill. ;$c24 cm.
500      $a"A Norback book."
504      $aIncludes bibliographical references and index.
650   0  $aAdvertising
650   0  $aSales promotion
700  1   $aQuelch, John A.
740  0   $aAdvertising and promotion management.
905      $a19110101120000.0
950      $lBPA$aHF5821$b.F24$i04/30/86 RL$h01/23/86 C
955      $lBPA$c1$q85-B107309-1$h01/23/86 C
998      $a04/30/86$tb$s9110$nNIC$wDCLC8170915B$d09/27/85$cM
         C $bMC $lNYCX
948      $ac:MC